Our owner and designer was raised in a large Southern Virginia family....with a rambling soul, true blue stick to your roots traditions, a love of fashion, the beach, bonfires, country nights, the good ole USA and everything southern....

Our style is a truly eclectic mix of All- American and Sassy Girl-Next-Door designs and accessories that scream comfort and exude sexy in a classic understated way.
Once we came up with a few of our designs and decided to get this idea rollin', we needed a name!

It was imperative that the name capture the feel of our designs and that meant it had to capture

...........the rambling gypsy spirit of America, the country life, long days at the beach and of course have a southern twist......

Thus Highway 12 South was born.....it is after all, a country road that leads south to the beach, we all know as the Outer Banks of North Carolina......

Welcome to our world, our family, our dreams, our designs....and

WELCOME to HIGHWAY 12 SOUTH
....we know all ya'll will love it!